Digital PR.
Earn Authority.
Dominate Search & AI.
Strategic digital PR that secures tier 1 media coverage across many publications. Builds domain authority for traditional SEO while creating citation volume—an authority signal LLMs use.
Why Digital PR Matters Now More Than Ever
Tier 1 media coverage builds domain authority for traditional SEO rankings while creating citation volume across publications—an authority signal LLMs use (ChatGPT, Perplexity, Google AI Overviews). One strategy, dual channel growth.
Limited Impact
- →Low-authority guest posts
- →Directory submissions
- →Minimal brand visibility
- →Weak authority signal to LLMs
Dual Channel Authority
- ✓Builds domain authority (traditional SEO)
- ✓Citations across many publications
- ✓Tier 1 media brand visibility
- ✓Strong authority signal to LLMs
Data-Driven Research Reports
Original research, surveys, and industry studies that serve as high-value media assets earning citations across many publications.
HARO Program
Proactive Help a Reporter Out (HARO) engagement to secure consistent media mentions and authoritative citations.
Academic Partnerships
Scholarship programs and educational institution relationships that build credible backlink profiles and citation networks.
Tier 1 Media Targeting
Strategic outreach to premier outlets (Forbes, Fortune, Bloomberg, NYT) that create authoritative citations across trusted publications.
High-Authority Backlinks
Tier 1 media coverage delivers powerful backlinks that boost domain authority for traditional search rankings while creating citation volume across publications.
Systematic Execution
Repeatable processes for consistent media coverage, not one-off PR wins. Build citation authority over time.
Enterprise SaaS Provider in Regulated Industry
Multi-year SEO Agency of Record engagement in highly competitive, regulated B2B market. Strategic digital PR program secured tier 1 media coverage while dramatically scaling organic traffic and domain authority.
Strategic Pillars
Technical Infrastructure
Built headless WordPress/Gatsby.js architecture with optimized Core Web Vitals and custom analytics dashboards linking SEO performance to revenue.
Content Authority
Developed dual-audience strategy targeting employers (compliance guides) and candidates (rights education) across criminal verification, credential validation, and credit assessment services.
Digital PR
Executed HARO outreach, academic partnerships, and data-driven research reports as media assets to earn authoritative citations.
Organic Growth Metrics
Media Coverage & Rankings
TIER 1 MEDIA PLACEMENTS
Forbes, Fortune, Bloomberg, New York Times, TechCrunch, PBS
SEARCH RANKINGS
Above-the-fold positions for high-volume commercial keywords (100k+ monthly searches) in competitive verticals
Post-Acquisition Impact
Following client's $400M acquisition, expanded acquiring company's monthly organic traffic from 70,000 to 220,000+ visitors. Digital PR foundation and authoritative backlink profile contributed to continued growth trajectory.
Multi-year engagement spanning pre-acquisition growth phase through successful exit and post-acquisition integration.
Ready to Build Real Authority?
Get a strategic digital PR plan that builds domain authority for SEO while creating citation volume across publications—an authority signal LLMs use. Dual channel growth from one investment.
Questions? Contact us for custom digital PR strategies