Revive Declining Content
Update existing content with improved methodology, fresh data, and optimized targeting. Get more value from content you've already invested in.
Why Refresh Over Replace?
Existing content has value you shouldn't throw away
Creating New Content
- •Starts with zero authority
- •No existing backlinks
- •Months to index and rank
- •May cannibalize existing pages
Content Refresh
- •Preserves existing authority and backlinks
- •Keeps indexed URLs and page history
- •Faster ranking improvements
- •Better ROI on existing investment
Our Refresh Process
Data-driven content improvement
Content Audit & Prioritization
Analyze your content library using GSC data, rankings, and traffic trends. Identify pages with the highest refresh ROI—declining pages with good backlinks, pages ranking just outside top 10, and pages with outdated information.
Competitive Gap Analysis
Compare each page against current top-ranking content. Identify missing topics, outdated statistics, thin sections, and keyword opportunities competitors are capturing.
Content Enhancement
Update content with fresh data, expanded sections, improved structure, and better keyword targeting. Add missing topics, update statistics, improve readability, and enhance multimedia.
Metadata & Technical Updates
Optimize title tags, meta descriptions, and headers. Update internal links, add schema markup where appropriate, and ensure technical elements support the refreshed content.
Performance Tracking
Monitor ranking and traffic changes post-refresh. Document improvements and identify patterns for future refresh prioritization.
What We Update
Content Elements:
- ✓Outdated statistics and data
- ✓Missing topic sections
- ✓Thin content areas
- ✓Broken external links
- ✓Dated examples and references
SEO Elements:
- ✓Title tags and meta descriptions
- ✓Header hierarchy and keywords
- ✓Internal linking structure
- ✓Image optimization and alt text
- ✓Schema markup opportunities
Get More From Existing Content
Let's identify which content has the highest refresh ROI.
Request Content Audit →Questions? Contact us to discuss your content library